Anti-Spam Legislation Model Language
The following language is recommended to comply with TRU’s requirements under the CASL. Variations of this language are acceptable as long as they comply with the legal requirements. This document should be read in conjunction with the Frequently Asked Questions.
1. Requests for Express Consent
Legal requirements: You cannot send someone Commercial Electronic Messages unless you have their consent. Requests for express consent must contain the following information:
- the specific purpose for which you’re seeking their consent
- the name of the TRU unit seeking consent
- the following contact information for the TRU unit seeking consent (or a link to a website containing this information):
- mailing address
- telephone number and/or email address and/or web address
- a statement indicating that the person whose consent is sought can withdraw their consent
Example 1 (email message - requesting consent by reply email):
Learn how to keep fit with the TRU Recreation “Monthly Fitness Newsletter”, which contains lifestyle and fitness tips and great deals on vitamins and fitness gear. To sign up, simply reply to this message.
You may withdraw your consent to receive this newsletter at any time. Refer to our privacy policy or contact us if you have any questions.
Example 2 (email message - requesting consent using a link to a web form):
Learn how to keep fit with the TRU Athletics “Monthly Fitness Newsletter”, which contains lifestyle and fitness tips and great deals on vitamins and fitness gear. Click here to sign up.
You may withdraw your consent to receive this newsletter at any time. Refer to our privacy policy or contact us if you have any questions.
Example 3 (webpage - requesting consent using a checkbox ):
◻ Yes! Send me the TRU Athletics “Monthly Fitness Newsletter”, which contains lifestyle and fitness tips and great deals on vitamins and fitness gear.
You may withdraw your consent to receive this newsletter at any time. Refer to our privacy policy or contact us if you have any questions.
2. Privacy Notifications
Legal requirements: When you collect personal information, you must give the individual a privacy notification containing:
- the purpose for collecting the information
- the legal authority for collecting it
- contact information for a TRU employee who can answer the individual's questions about the collection
If your unit has a privacy policy, you should ensure that this contains your privacy notification. If you don’t have a privacy policy, you should insert the privacy notification after the Request for Consent language. Please review TRU's standard form template to be used for TRU Privacy Notifications (under part C)
3. Commercial Electronic Messages and Unsubscribe Mechanisms
Legal requirements: All Commercial Electronic Messages must contain the following information:
- the name of the TRU unit sending the message
- the following contact information for the TRU unit sending the message (or a link to a website containing this information):
- mailing address
- telephone number and/or email address and/or web address
- information about how to unsubscribe from future Commercial Electronic Messages, as follows:
- For email messages, you may choose to allow the individual to unsubscribe by email or by clicking on a link that will take the user to a web page where he or she can unsubscribe.
- For text messages, you have to provide both of the following options: (a) replying to the text message with the word “STOP”, and (b) clicking on a link that will take the individual to a web page where he or she can unsubscribe)
Example 1 (email message - unsubscribe by email):
We are attaching the latest “Monthly Fitness Newsletter” from TRU Athletics. If you no longer wish to receive this newsletter, forward this email to [email protected] with a message asking us to remove you from our mailing list.
Example 2 (email message - unsubscribe using a link to an unsubscribe form on a web page):
We are attaching the latest “Monthly Fitness Newsletter” from TRU Athletics. If you no longer wish to receive this newsletter, click here to remove your name from our mailing list.
Example 3 (text message):
See the latest “Monthly Fitness Newsletter” from TRU Athletics at www.tru.ca/athletics. Text STOP or click here to unsubscribe.
Example 4 (unsubscribe form on a web page):
Unsubscribe Request
I wish to be removed from the mailing list for the Monthly Fitness newsletter published by TRU Athletics.
